Hopefully, all of you have had an enjoyable Xmas and are getting ready for 2018. From my expanded waistline I know that I have definitely enjoyed Xmas a bit too much.
Alongside overeating I always try and take a few hours out of the Xmas festivities and look back at 2017 professionally and ask myself - was that really the best you could have done? This might seem a little odd to do this over the festive period, but my answer is to that is that it is better to ask yourself this question and do something about your failings than letting your clients do it for you!
Marks out of ten?
So, what did my few hours away from the Xmas period in 2017 reveal to me? And what am I going to do about the conclusions? Well, overall I gave myself a 7 1/2 to 8 out of 10. Not bad, but room for improvement. So why not 10 out of 10?
So, what am going to do to try and get to 10 out of 10?
Firstly I need to stick to my preferred strategy framework which I have shamelessly lifted from Richard Rumelt's excellent book ‘Good Strategy, Bad Strategy’. When working with clients, it is all too easy to get pushed into meeting clients expectations rather than actually meeting their needs. So, that's a book added to my re-read list along with adding emphasis on it into my planning with clients.
Secondly, I need to keep reminding myself and clients that people just don't trust businesses or government to do the right thing anymore. So, that's Edelman's ‘Trust Barometer’ for 2017 added to my re-read list (as well as a reminder set to make sure I see 2018's as soon as it comes out) as well making sure every plan has an approach to build and sustain trust.
So, what score would you give yourself?
So, how did you do in 2017? What do you need to improve on? Well, if it's your digital presence I can help you with that. Just get in touch.